Concrete Brothers and Landscape Brothers are brother companies in Christchurch, two sides of the same business with a shared showroom. Their old WordPress sites were looking a little outdated, so I designed and built new ones for both, then took them through to launch.
Designing two sites as one family
I started by looking at how other Christchurch trades sites look and work, then shaped a design direction with the owners. The two sites share one design system, a dark, warm base with a bold display typeface, and each gets its own accent colour to match their existing branding: red for concrete, green for landscaping. They read as one family while each keeps its own identity.
From there I built out the home pages, service pages, a project gallery with case studies, the showroom page, Our Story and contact, gathering photos, project stories and FAQs from the owners along the way.
The build
Both sites are Next.js, rendered on the server so they load fast and search engines see everything. The pieces are shared between them: hero sections, service sections, a finish comparator for choosing concrete finishes, the gallery and a consultation booking dialog. The owners can edit their own content in Sanity, and any change shows up on the live site moments after they publish.
The invisible parts
The visible site turned out to be the easy part. Enquiries are the business, and I found that the old sites quietly sent every form through an agency's Zapier setup into spreadsheets and email alerts. I rebuilt the forms to feed that same setup so nothing changed for the team, with a direct email fallback in case it's ever unreachable. I also optimised both sites for search, including mapping every old URL to its new page with a permanent (301) redirect so rankings carried over, set up conversion tracking with their marketing agency, and spent a fair bit of time on speed and accessibility, especially on phones.